In crisis messaging, identifying audience needs helps determine which of the following?

• A. What does audience need from you?
• B. Your personal opinions
• C. The color palette
• D. The budget

Answer: (A)

In crisis messaging, tailoring what you say to what the audience needs from you drives the entire communication effort. When you identify audience needs, you decide exactly what information to provide, what actions you want people to take, and how to present it so it’s clear, timely, and actionable. This means sharing essential details like safety steps, where to get help, how to stay informed, and how to reduce risk, all in language and formats the audience can understand.

Personal opinions don’t fulfill information needs in a crisis, and aesthetic choices like a color palette or practical concerns like budget don’t address what the audience requires to stay safe and make decisions.